IT security has a big job: keep corporate data safe in the face of motivated hackers and unaware employees. Today that job is harder than ever — employees are bringing their own devices and applications into the office every morning, and walking out the door with corporate data every night.

Any enterprise that wants to increase its customer base by sending mobile messages should keep certain basic marketing rules in mind. When it is a startup, knowing such marketing tips becomes all the more important. Today, we reveal 6 most important SMS marketing tips, especially for the startups.

The evolving demands of digital-savvy customers have a deep impact on the contact center. In today’s highly connected society, customers are relying on other people around them to find information to solve issues.